PurePosture and Cycling (click here) to see how to put the hammer down!
Align Your Spine
According to Dr. Nathan Wei, a rheumatologist and author on Livestrong.com, the importance of posture must not be underestimated when it comes to understanding the neck and shoulder pain experienced with cycling. The way you hold your spine during vigorous (or even leisurely) physical activity has a tremendous effect on your bones, muscles, tendons, nerves, and joints.
This is especially true for athletes, such as cyclists, who hold flexed postures for prolonged periods. Riding a bike can be hard on the body, but proper conditioning and postural exercise can help you remain healthy and pain-free while on the bike.
Pure Posture is specifically designed to extend the thoracic spine thus reversing the prolonged flexed position of cycling.